Everything about seo

Abstract

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings.

Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

What's seo?

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.


SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement.

Additionally, it may target different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.

Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.


How SEO Works

SEO works by optimizing your site for the search engine that you want to rank for, whether it’s Google, Bing, Amazon or YouTube.

Specifically, your job is to make sure that a search engine sees your site as the overall best result for a person’s search.


How they determine the “best” result is based on an algorithm that takes into account authority, relevancy to that query, loading speed, and more.

(For example, Google has over 200 ranking factors in their algorithm).

In most cases, when people think “search engine optimization”, they think “Google SEO”. Which is why we’re going to focus on optimizing your site for Google in this guide.


How search engines work

When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result.


Specifically, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.


How does Google determine the “best” result?

we know that websites and web pages are ranked based on:

1.Relevancy

2.Authority

3.Usefulness

Relevancy
If you search for “chocolate chip cookie recipes”, you don’t want to see web pages about truck tires.

That’s why Google looks first-and-foremost for pages that are closely-related to your keyword.


However, Google doesn’t simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term.

Authority
Authority is just like it sounds: it’s Google’s way of determining if the content is accurate and trustworthy.

The question is: how does Google know if a page is authoritative?

They look at the number of other pages that link to that page:
Links from other pages are known as “backlinks”)

In general, the more links a page has, the higher it will rank:
(In fact, Google’s ability to measure authority via links is what separates it from search engines, like Yahoo, that came before it).

 Usefulness
Content can be relevant and authoritative. But if it’s not useful, Google won’t want to position that content at the top of the search results.
In fact, Google has publicly said that there’s a distinction between “higher quality content” and “useful” content.


Advantages of becoming an expert on SEO

Increase your rankings and traffic – This is the most obvious reason why someone should aim in becoming an expert in search engine optimization.

Make better decisions like who to hire to work on your SEO – If you know SEO yourself then it’s much easier to decide which consultant or company to hire to work on your SEO. 

 You will be in a position to understand what their SEO packages include and judge if what they are suggesting can actually help your website achieve better rankings.

 Less dependency on SEO agencies – I know that this is not what you expect to read in the blog of an SEO agency but that’s the truth.

If you have in-house SEO skills then you can grow your business without depending on external support.

Decrease costs – If you are a solo entrepreneur or blogger you can save a lot of money if you can do SEO yourself than having to hire an SEO specialist.

Highly recommended for Marketing managers – if you work as a marketing manager then having a good understanding of SEO will give you an extra advantage over other marketing managers or colleagues in your organization.


No business can survive online without SEO – SEO is no longer optional. Websites that are not built with SEO in mind, there is no way they can survive in the highly competitive online World.

Knowing SEO and how to use it correctly, can make a huge difference in your website’s future.

Some steps to Become an SEO Expert(freelance) 


 Understand how search engines work

Before even starting to think about SEO, the first step you need to take is to familiarize yourself with how search engines work.

 Understand the true meaning of SEO
SEO is not just about keywords and links, it’s much more than that.

Your goal is not just about getting more search engine traffic but it’s about turning that traffic into recurring visitors and customers.

SEO has a number of subcomponents, the most important are:

Technical SEO – Crawling and indexing

 On-Page SEO – Page optimization

Off-Page SEO – Website promotion

Content SEO – Optimizing content

The true mission of SEO is to provide users with a great experience and give them exactly what they want.

Get to know The Basic Search Engine Marketing Concepts
Before getting your hands dirty, you should have a general idea about all the different disciplines that make up search engine marketing.

You should understand what digital marketing is and the role of SEO in digital marketing campaigns.

 Choose the Right SEO Tools
The truth is you cannot do SEO alone. There is so much information to process and decisions to make and if you try to do everything manually, you will spend your precious time analyzing numbers instead of working on tasks that can get you better results.


Be Patient
There is no way to talk about SEO and not mention the word “patience”. SEO takes time to work and you shouldn’t rush into conclusions too soon.

SEO is not the quickest way to increase your traffic. If you want immediate results then try PPC campaigns.


SEO is about creating a long term sustainable business by building a solid foundation that will get you organic traffic 24/7 for years.

Before making any SEO related change to your website you should take note of your rankings and traffic (for a period of time), before the change and compare it with the same period of time (in terms of duration), after the change.

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