Types of email marketing

Abstract

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It involves using email to send
advertisements, request business, or solicit sales or donations.
These are types of email marketing campaigns your organization should be implementing, but don’t consider this a definitive list – every brand is different so tailor your strategy accordingly.

Types of email

Informational Emails
Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more.

 Note: You should only send them to people who have opted in to receive emails from you.

New Content Announcement Email
This is one you probably already know and love. You know, the one where you announce your next sale, ebook, webinar, coupon, free trial ... and the list goes on.

This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer.

Product Update Email
Product emails are tricky. People generally don't want to receive these often, and they're typically not as interesting or engaging as something like an offer email. That said, it's important to keep these emails simple and straightforward.

Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. And no matter how much a customer loves your business, it's still work for them to learn how to use new features or learn why a new product is worth their investment.

Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.

Digital Magazine or Newsletter
Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.

Within these roundup emails, it's a good idea to use an image paired with a headline, a brief summary or introduction, and a CTA for recipients to read more. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles -- without sending a super lengthy email.

Catalog and Video Email
Catalog email marketing is much like newsletter email, but focuses on images and short descriptions with pricing, rather than communicating through the use of short articles or dialogue pieces. Catalog emails can be compared to hard copy catalogs sent through the mail, but they do not require printing and shipping costs to be incurred.

Video email is another form of email marketing that is a hybrid of newsletter and catalog marketing--combining a narrative with images, video footage, and graphics. Video marketing requires more technical expertise than other email marketing tools.
Press Release Email

Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.

Invitation and Survey Email
Invitation email requests the reader to take action in responding to an event or sales promotion. Invitation email can be an effective marketing tool to get customers into a brick-and-mortar retail store or visit a business website on a specific date and time to take advantage of an offer.

Survey email is also interactive, encouraging customers to provide feedback that can be reviewed and used to define customer service roles and procedures. Survey emails generally award some form of small compensation to the participant, such as a coupon.

Thank-You Email
The lifeblood of a small business comes from good customer service, and thank-you marketing emails are compelling and rewarding to patrons. Customers feel real value when a business takes the time to respond to their experience and ensure that all expectations were met.

 Thank-you emails should be customized to the consumer and include current and future offers, along with a small token of gratitude, such as a discount on the next purchase.

Newsletter Email
Newsletter emails inform customers of current promotions, sales, and the newest offering. Newsletter emails are more than merely sales tools, they also help develop a long-term impact on readers.

Mark Brownlow,in EmailMarketingReports.com, says that a newsletter email "should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains or otherwise benefits the readers."

Tutorials and Tips Emails
You should also send instructive and educational emails that help subscribers in a way that’s relevant to your business. These usually come in the form of how-to tutorials and tips. They can be simple or in-depth—depending on what your products do and what your subscriber needs.

Instruction emails are a great way to familiarize your subscribers with your products or services. This can be especially useful when it’s unclear how your business can help them solve a problem or attain a goal.

Dont forget to share this post