Email marketing is the best way for business

Abstract

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

 In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

What is email marketing

Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email.

 Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business.

Any kind of email with the said content can be considered email marketing and their purpose is to acquire new customers, 

build or enhance a company’s relationship with their current customers, and for the customers consider a repeat business with them to develop trust, loyalty, or to give them awareness about their brand.

Email history

The very first email was sent in 1971 by a computer engineer named Ray Tomlinson. 

The message he sent was just a string of numbers and letters, but it was the beginning of a new era of communication. Tomlinson was also the person who introduced the usage of the “@” symbol in email addresses. 

In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk used this new method of direct communication to send out the first commercial email to let people know about a new product.

 His email list only had 400 addresses, but the emails he sent resulted in about $13 million in sales.

By the ‘90s, the internet had become commercially available to the masses. The way people communicated with one another began to change dramatically, and marketers discovered that email could be an effective way to advertise.

 The emergence of marketing emails also ushered in the need for regulatory updates; the U.K.'s Data Protection Act, for example, was adjusted to require an "opt out" option for all marketing emails.

How does email marketing work

Email marketing is the process of targeting your audience and customers through email.

 It helps you boost conversions and revenue by providing subscribers and customers with valuable information to help achieve their goals.

Types of email marketing

1.The Welcome Email Series

2.The Standard Promotional Campaign

3.The Seasonal Campaign

4.The Triggered Email Series

5.The Post-Purchase Drip

6.The Connect-Via-Social Campaign

7.The Newsletter

8.The Cart Abandonment Campaign

9.The Re-Engagement Campaign

Adventage  email marketing

1.Improve Sales

2.Increase Revenue

3. Conversions 

4.Increase Website Traffic

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