Everything about facebook
Abstract
Facebook is a social networking site and one of the best startup. that makes it easy for you to connect and share with family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion users worldwide.startup success companies stories
How to create a Facebook acount
- Go to facebook.com/r.php.
- Enter the name you go by in everyday life.
- Enter your date of birth.
- Enter your mobile phone number. To use an email instead, tap Sign up with email.
- Tap Female, Male or Custom to select your gender.
- Choose a password and tap Sign Up.
How to create a page on facebook
Step 1: Sign up
Select the type of page you want to create: business/brand or community/public figure. In this post, we’ll assume you’re creating a page for a business or brand, so click the Get Started button for that option.
Next, enter your business information. For your page name, use your business name or the name people are likely to search for when trying to find your business.
For category, type a word or two that describes your business and Facebook will suggest some options. If your business falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business. We’ll show you how to add more categories later.
Types of businesses or brands to choose from
Once you choose your category, the box will expand to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to show only your city and state.
When you’re ready, click Continue. Note that doing so indicates your acceptance of Facebook’s Pages, Groups and Events Policies, so you might want to check those out before you proceed.
Step 2. Add Pictures
Next, you’ll upload profile and cover images for your Facebook page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.
You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook page.
If you have a recognizable brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential follower or customer to recognize your page immediately.
As we explain in our post on the best image sizes for all social networks, your Facebook profile picture displays at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. It will be cropped to a circle, so don’t put any critical details in the corners.
Once you’ve chosen a great photo, click Upload Profile Picture.
Now it’s time to choose your cover image, the most prominent image on your Facebook business page.
This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels.
Once you’ve selected an appropriate image, click Upload a Cover Photo.
Step 3: Create your username
Your username, also called your vanity URL, is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
Click Create Page @Username in the left menu to set up your vanity URL.
Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Messenger.
Step 4: Add your business details
While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.
As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.
To start filling out your business details, click Edit Page Info in the top menu. From this screen you can share all the important information about your business.
Description
This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters), so there’s no need to get too elaborate here. We’ll show you where to add a longer description later.
Categories
Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here to make sure Facebook shows your page to all the right people.
Contact
Add all the contact details you want to make public, including your phone number, website, and email.
Location
If you have a physical storefront or office, check to make sure that your location is marked correctly on the map. You can also add details about your service area, so people know, for example, which neighborhoods you deliver to.
Hours
If your business is open to the public during specific hours, enter those here. This information appears in search results.
Extra options
If relevant, enter your impressum, price range, and privacy policy link. An impressum is a legal statement of ownership, and it is generally only required in some European countries.
Click Save Changes under each section to implement your changes as you go.
Step 5. Tell your story
You’ve filled in all the simple details about your business, but there’s not much here yet to tell people why they should engage with your business on Facebook.
Fortunately, there’s a section of your Facebook business page where you can add a longer description of your business. To access it, click See more in the left menu, then click About, and then click Our Story on the right-hand side.
In this section, you can add a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations. How will you interact with fans through your Facebook Page? Offer a compelling reason for them to stick around.
Enter a headline and text for your story, then upload a relevant photo. When you’re finished, click Publish.
Published Story "we make L. A.'s best sandwiches"
Step 6. Create your first post
Before you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.
Creating a new post for a Facebook Business page
You could also create a specific type of post like an event or product offer—just click one of the options in the Create box at the top of your page.
Other options for Facebook Business page posts: Live, Event, Offer
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook page, so they’ll be inclined to stick around.
Step 7: Publish your page and invite an audience
Your Facebook business page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you. It’s time to hit that big green Publish Page button in the left-hand menu.
Green "Publish Page" button
That’s it! Your page is live and visible to the world. Now you need to get some fans!
Start by inviting your existing Facebook friends to like your page. Use your other channels, like your website and Twitter, to promote it. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers review you on Facebook, too.
To grow your audience quickly, check out our post on how to get more Facebook Likes.
How to optimize Facebook page
7 Simple Tips to Optimize Your Facebook Business Page
1.Choose the right name
When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.
This is why stuffing your page title with generic keywords won’t work. Doing so might make it look spam-like and discourage people from getting engaged, let alone sharing your updates. You need a brandable name that represents your business and shows its personality. This is the real intent behind any Facebook Business Page.
2. Customize your vanity URL
Never settle for the dynamic URL which is automatically generated when you sign up. On Facebook, you can easily personalize your address and unify it with your brand name. Make it unique and easy to remember. If you match your Facebook vanity URL with the page’s title you are going to strengthen your brand recognition. Moreover, personalization will hugely improve the findability of your page both in Facebook search and in search engines.
3. Fill out your profile
Make sure that your avatar, cover photo, bio and profile info are complete and contain up-to-date information. A complete profile reveals your professional attitude and is a clear signal to your audience that you are engaged. Moreover, aim for consistency across all of your social media channels, and make sure that the main visuals match. Utilize a Facebook cover photo that is 851 x 315 px.
Build your marketing personas and improve the communication with your targeted audience by using the appropriate voice and tone.
4. Pay special attention to the “About us” section
The truth is, your visitors want to know all of the details about your business: where your office is located, what service you offer, what your working hours are and so on. Therefore, provide them with complete information. The “About us” section is a good place to emphasize values and benefits your products or service may bring to the customers. Similarly to Meta Description, you need an apt description short enough [you get 155 characters] in order to be correctly displayed in the search engine snippet, both on desktop and mobile. Make sure that you choose an appropriate category:
- Local business or place
- Company, organization, or institution
- Brand or product
- Artist, band, or public figure
- Entertainment
- Cause or community
Complete your short description diligently and use accurate wording (including targeted keywords) to concisely characterize your business.
Pro-tip: Remember to add the link to your website or landing page within the short description because it strongly improves the findability of the particular offer or content page.
5. Sprinkle your business page with keywords strategically
Optimizing for keywords remains crucial, even when it comes to social media. Place your targeted ones in the most important, strategic parts of your page. Include them in the URL, page title and “About us” section because they will be visible on the front page and will appear in search results.
Remember that the name of your page corresponds with the title tag and your short description works as the meta description tag. However, make sure that you do not overuse keywords: stick to a top six and mention them naturally in the proper context.
6 . Include the phone number and address in your Facebook page
The current Facebook design shows your business category, location, phone number and business hours straight away, on the front page. Therefore, make sure to fill out your street address, city, state, zip, and local phone number. Adding the address helps with indexing your brand for local search results and increases page following. Google simply pays more attention to pages that give specific contact information.
7. Optimize Facebook updates
The first 18 characters of each of your Facebook posts serve as the meta title and the meta description in SERPs. Therefore, anytime you are going to post on Facebook, share the content or upload a picture, and take advantage of the fact that you can add a description.
